Doing business is never easy with so much competition around. So why not take advantage of promotional opportunities and take your company to a new level. It is very important to seek out new ways to impress customers, both existing ones and potential. One way to do it is to distribute corporate gifts among the general population. You may simply go out into the streets and hold a give-away session there with custom key tags. The location will depend on the type of product you are focusing on. If you are promoting a new shampoo, for example, a big department store will be a good option. Tradeshows are always an opportunity to give out lots of promotional items to the willing public. It is important to look at ways to do this in terms of location, purpose and style… And don’t forget about reusable custom items. Just giving the product away isn’t enough. Make sure the client will walk away with the knowledge of what your company does and how it can be contacted. People need to know what segment of the economy you are in and it’s always best to have that stated on the product itself. Logos alone look good but if you give your hotline and address right on the item, the customer will save time trying to look for you.